Most flower CRMs were built for retail flower shops, not the high-touch consult-design-deliver workflow of weddings. Wedding Planner Central is the wedding-first workspace for independent floral designers.

What working wedding florists actually deal with

Bouquet proposals tracked across three Google Docs and a Pinterest board
Deposit chasing the week of the wedding
Six florists in your inbox each thinking they're booked for the same Saturday
Color palette confirmations buried in DMs

Why Wedding Planner Central

Built for working wedding florists. Here's what you get for $19/month:

Inquiry pipeline — One view of every bride — date, venue, guest count, palette.
Proposal + contract + deposit in one link — Send a proposal, get it signed, collect the retainer in one couple-facing portal.
Stem-count and order calculator — Build proposals from recipe templates; never under-order again.
Day-of timeline with delivery windows — Coordinate with the planner without ten reply-all threads.
Wedding-specific mood boards — Image-first, palette-tagged, attached to the lead — not floating in Pinterest.

Pricing

$19/month flat. No per-wedding fee, no per-proposal fee. HoneyBook starts at $39 and isn't built for weddings. Aisle Planner is $59 and charges per wedding on entry tiers.

Why not just use HoneyBook?

HoneyBook is great for generalist creatives. If 100% of your work is weddings, a wedding-specific tool wins on workflows, vocabulary, and price.

The dual-sided workspace

Unlike HoneyBook, Dubsado, and most generalist creative CRMs, Wedding Planner Central is a dual-sided workspace. Your client (the couple) logs into the same workspace you use — they see what you want them to see (timeline, guest list, run-of-show) without seeing your other clients, contracts, or pricing. One workspace, two views. That's the architecture every modern wedding workflow needs.

Get started

Start a 14-day trial — $19/month after, cancel anytime.

CRM for Independent Wedding Florists